Lansing Built to Last : A startup jackpot

Can I submit an existing business?

Yes, as long as you have been in business for no more than 2 years.

Do I have to live in Lansing to participate?

No, any Michigan resident can compete.

How to Participate?

  • Submit the Intent to Compete form by Saturday, March 20
  • Submit your business plan by Wednesday, April 14

What is the Intent to Compete form?

The Intent to Compete form is a quick entry form that all participants must complete to be part of the competition. The Intent to Compete form allows us to know who is involved and pair up participants with community mentors to help them during the process.

What is the business plan?

The business plan is due by 5:00 PM on Wednesday, April 14, 2021 The business plan allows you to bring your business to life for our judges. A panel of judges will review your plan evaluating how your business fulfills the top 5 criteria. When mentors are announced on March 15, you will receive a guide for creating your business plan.

What are final pitches?

The top 5 finalists will have the opportunity to record their business pitches at Greenwood Studios on April 29, 2021 and April 30, 2021. We'll work with you to establish an exact time and day.