Lansing Built to Last : A startup jackpot

Can I submit an existing business?

Yes, as long as you have been in business for no more than 2 years.

Do I have to live in Lansing to participate?

No, any Michigan resident can compete.

How to Participate?

  • Submit the Intent to Compete form by Friday, March 10
  • Submit your business plan by Friday, March 31

What is the Intent to Compete form?

The Intent to Compete form is a quick entry form that all participants must complete to be part of the competition. The Intent to Compete form allows us to know who is involved and pair up participants with community mentors to help them during the process.

What is the business plan?

The business plan is due by 5:00 PM on Friday, March 31, 2023. The business plan allows you to bring your business to life for our judges. A panel of judges will review your plan evaluating how your business fulfills the Top Five criteria. When mentors are announced on March 1, you will receive a guide for creating your business plan.

What are final pitches?

The Top Five finalists will have the opportunity to record their business pitches at Techsmith during the week of April 24, 2023. We'll work with you to establish an exact time and day.