Lansing Built to Last : A startup jackpot

Lansing Built to Last is a local startup competition for entrepreneurs and idea-makers.

Submit your business proposal for the opportunity to win a year’s worth of services, plus commercial space to launch your business in Greater Lansing, Michigan. Yep, it’s a big deal, and a big prize package.

The first prize winner will recieve one year of free rent in the Greater Lansing area, courtesy of Eyde Development. Plus, a suite of wrap-around services from experts across the region who will support the new business during that critical first year.

The first runner up will recieve a year of retail space in Middle Village Micro Market in Downtown Lansing, which includes business coaching and support services.

Are you ready?

Who and Why

Lansing Built to Last was dreamt up by a collection of local sponsor organizations that want to strengthen Greater Lansing—especially for when times get tough. We want to find businesses that bring people together and promote positive community development. That’s why we pooled together our ideas and resources to award the winning business a suite of crucial services to get them up and running through their first year of operation.

The Winners

Congratulations to Our Space (517) on winning Lansing Built to Last in 2023!

Our Space (517) establishes and promotes the corridors of Lansing as a premier tourist destination where people experience quality interactive education, culturally enriching events/activities, and diverse entertainment opportunities. Ourspace (517) utilizes community venues as classrooms, highlighting local art and artists, and cultivating robust entrepreneurial districts in partnership with people, organizations, businesses, and local groups.

We can't wait to see how Our Space (517) will help to transform the Lansing area to be more inclusive, more welcoming, and more interesting!

Congratulations also to runner-up Knowing Your Home, which aims to teach women and new homeowners the basics of their own home maintenance empowering them to thrive in their new residences.


We also want to show love to all our finalists who made our decision incredibly difficult. Your hard work, dedication, and vision shined through in your business proposals.

Best of luck in the years ahead!

  • Black Rose Designs
  • Sew Sew Crafted
  • Lovely Junk Interactive
  • Grow The Earth

Our Sponsors

So, what is in the bag?

First place of the Lansing Built to Last will receive a location in Greater Lansing with a full year of business services and expenses. First runner-up will get space in Downtown Lansing's Middle Village Micro Market.

The First Place winner receives:

  • Free rent
  • Physical renovation budget
  • Free energy efficiency consulting
  • Free legal counsel
  • Free business banking and financial services
  • Free branding, and website consultation services
  • Free IT support
  • Free publicity support

The winner will also receive $500 to be used for business insurance or whatever expense they see fit.

Location, Location, Location

The First Place winner will work in consultation with Eyde Development to find the just-right space for their new business in the Greater Lansing, Michigan area. Office space? Commercial? Retail storefront? Possibilities abound.


Applications have to describe a business that:

  • Is brand new or a business that has been established for two years or less
  • Contributes to the economic development of the Greater Lansing area
  • Requires a physical commercial location

These criteria should be demonstrated by:

  • After 5pm sustainable
  • Weekend attraction
  • Greater Lansing presence
  • Employs Lansing residents
  • Business plan ready by June 2023

In a nutshell, this competition is designed to spark entrepreneurial action in the Greater Lansing community and reward those who present detailed plans on creating a new business enterprise. The business plans have to propose a venture that will be lawful, financially profitable, and create new Lansing jobs.

Anatomy of the competition

Part 1

By 8:00 PM on Friday, March 10, 2023

participants will submit an electronic Intent to Compete Form, including a business proposal, for their new venture idea.

Part 2

By 5:00 PM on Friday, March 31, 2023

the electronic business plan—max. 20 pages of text and additional max. 10 pages of appendices— to be submitted. The Top Five business plans will be selected by Friday, April 14, 2023. Pitches will be recorded at Techsmith during the week of April 24, 2023.

Part 3

On Wednesday, May 3, 2023

contestants will present their business plans in a livestream for up to 10 minutes with five minutes for Q&A with the panel of sponsors. The winner will be selected at the end of this live virtual event.

Who Is Eligible?

  • Competition open to all Michigan residents.
  • Competition open to individuals and teams.
  • Applicants under the age of 18 must be part of a team with at least one member who is 18 or older.
  • An individual or team can submit only one entry.
  • An individual cannot be a member of more than one team.
  • An individual cannot submit individually while also part of a team.
  • Students are encouraged to apply.

Lansing Built to last timeline

March 10 Intent to compete form due
March 31 Business plan due
April 14 Final five competitors selected
April 24-28 Pitches recorded
May 3 Final presentations